Client Work

Pine Crest School

Branding and designing of marketing collateral is essential in attracting the next generation of millennial parents. Pine Crest School, established in 1934, desired a modern touch to their marketing materials for for admission, summer programs, fundraising campaigns, fine arts programs, campus signage, alumni connect events, and internal community communications while preserving the institution's rich tradition. 

Pine Crest School Rebranded, Designed Marketing Collateral
HubSpot Flywheel

HubSpot Inbound Marketing. 
We assisted Pine Crest School implement their digital and inbound marketing lead generating campaigns for admission and summer programs. Landing pages generated 6,706 leads through downloading the summer program brochure. Admission generated 871 leads for downloading the application checklist. The chatbot gained new leads and helped families receive answers to their questions faster helping over 450 individuals with their HubSpot Knowledge Base.

Through the implementation of landing pages, such as the 2019 Summer Brochure premium download, the 6,706 leads provides the school the flexibility and engagement to grow their programs, while leaving HubSpot to collect information to plan future programs and successfully forecast demand. 

The chatbot, as seen on the admissions home page, provides answers, while also collecting leads and information regarding missing information for potential families. Automating answers through a bolstered HubSpot Knowledge Database gives the team more time to answer and tend to important parental concerns and questions, while leaving commonly asked questions to the chatbot. Further using the data from parents can help to shape ongoing developmental strategies and programs to serve your community and students. Pine Crest's Knowledge Base has continued to grow and serve their community.

Through a partnership of Pine Crest School and their HubSpot technology Pine Crest has seen significant time savings, while collecting vastly more data, which has in turn provided staff more time to focus and plan for their goals. Staff report spending far less time answering repeat questions and collecting information. For members of the staff operation challenges are now easily solvable using client provided data.

Modern Rebranding.
Implementing a new modern typeface, Mr Eaves, created a sophisticated, clean design for new marketing materials, internal community event promotion, and community communications. Further, Pine Crest School has deep traditions and norms regarding their community engagement. Through careful consideration and changes Pine Crest School underwent a graphic update and rebrand; the largest since the school's inception in 1934. Through a variety of modern techniques, technologies and strategies, Pine Crest School maintained their elegance and tradition, while attracting and instilling the pillars of Pine Crest School's mission, vision, and values of character, education and leadership. DNA Agency is central to Pine Crest's current branding and continues to provide consulting and design for communications moving forward.

Campaign Themes & Fundraising.
Together we developed the School's campaign themes "Imagine the Possibilities" and "Future Ready" to attract new families and raise donations for the school.

In 2018-19 School year, our strategy for the #GivingTuesday campaign raised $1.5M for the school in 24-hours. By marrying storytelling, community engagement, and social media strategies the marketing communications and development teams worked together to combine small donations with a large donor match to start the annual fund off with a boost before the holiday season began.

As a member of the team that revolutionized fundraising, by expanding beyond traditional fundraising, we used innovative social media strategies. By enhancing the ability of video, commonality, and storytelling, through alumni, student and faculty Interviews, we leveraged community, hype and duty to stakeholders in the Pine Crest School community. The 24-Hour Virtual Campaign built trust and teamwork, being that all individual donations were then matched by 3 members of the Pine Crest Board.

Click on the magazines below to view the full magazine issues and Upper School Curriculum Guide.

Pine Crest School's Spring 2019 Issue of The Magazine Inspired by Innovation with photo of alumnus cattle farm which his family owns a fresh ice creamThe Magazine Celebrating 85 Years with 85 Pine Crest School Alumni
Pine Crest School's Issue of The Magazine Inspired by Innovation with Student Delaney Dardet '20 Drawing of a lightbulb and creative toolsPine Crest School Upper School Student Curriculum Guide 2020-21

View Pine Crest School's 2017-18 fundraising campaign "Together we make possibilities happen". 
Click on the cover images below to view digital campaign documents.
Potential donor ask direct mailer and President's Report thank you sent to the Pine Crest School community.

Pine Crest School 2017-18 Fundraising Campaign Ask Donors
Pine Crest School 2017-18 President's Fundraising Report

Pine Crest School Acceptance Video for 2019-20 School Year

Fine Arts Posters & Programs - Graphic Design

Imagine the Possibilities at Pine Crest Summer - Campaign Design

Summer Programs Schedule Infographic

Pine Crest School Summer Programs

Pine Crest School's Alumni Reunion Invitations Design

Pine Crest School's Alumni Association Reunion Invitation Design

Do you need help designing marketing collateral for your business or institution?
Schedule a meeting with us to discuss your rebranding or marketing collateral project goals. We look forward to helping you upgrade your design to fit your business goals.