Blogging l An Essential Strategy for Marketing and Business Growth

The importance of Organic Content Creation on your website, in increasing leads, search engine ranking and overall trustworthiness cannot be overstated. Amazingly, with technological shifts and search engine algorithms constantly changing, this is mostly in the form of developing blogs. In fact, 77% of internet users read blogs and 60% of people purchase a product after originally reading a blog post about it.

When many think of blogs they think of travel, parenting, fashion, etc. However, blogs have completely altered the playing field for many organizations. In fact, websites that also have a blog are shown to have 434% more indexed pages, 72% of online marketers describe content creation as their most effective SEO tactic and companies who blog get 97% more links to their website, which includes you!

Now that we have established blogging as essential in growing your brand and business, let’s define blogging, and how it differs from Business Blogging. Merriam-Webster defines blogging as “a regular feature appearing as part of an online publication that typically relates to a particular topic and consists of articles and personal commentary by one or more authors,” whereas Hubspot defines business blogging as, “a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.”

As you can see there are similarities, but using your blog for business purposes requires you to also use SEO, social media, education and other marketing tactics to ensure their success. Just like social media, using these valuable tools is essential, but a strategy is needed to find success. Just as brands use Instagram differently than an individual, using blogs efficiently and effectively can have substantial impacts on success. 

Lastly, it is understood that blogging is extremely time consuming, in fact, it takes about 3.5 hours to write an average blog post. You are not alone, however, most blogs (over 60%) publish 1-5 guest blogs per month. Guest blogging creates original content, but also relationships between your business and the guest blogger. As well as creating trustworthiness and credibility for your blog and organization. Further, content creation can be outsourced, to organizations like our own, so that businesses can focus on their niche, while content creators can focus on promoting their clients.

For more on creating your first blog one of our favorite guides is here from Codeinwp.

If you could use help developing, writing, strategizing or publishing your blog we are always looking for clients that are a good fit and meet our vision of transforming the world into a greater place of freedom, equality and ingenuity through partnering with start-ups and small businesses to emulate and create the DNA of their organization.


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