ABOUT US
Your Branding Partner
Our Story
We are a boutique marketing agency helping small businesses in South Florida grow.
Drew and Ally founded DNA Agency with the vision transforming the world into a greater place of freedom, equality and ingenuity through partnering with start-ups and small businesses to emulate and create the DNA of their organization. From storytelling to search engine optimization, we will create a custom plan to expand brand awareness and client base in the global business community.
DNA Agency
We are a boutique marketing agency helping small businesses in South Florida grow.
DNA: noun
The molecular blueprint and carrier of genetic information for all living things.
DNA Agency ensures your brand and values are communicated through the vast networks of information today with a custom combinations of branding, marketing, and search engine optimization strategies.
We focus our efforts on placing your message and business at the forefront, ultimately building a client base so you can focus on what your business does best.
We strive to educate, while eliminating the vast uncertainty and complexity of marketing and branding for you and your business.
Consumers have the power to research and educate themselves before making purchasing decisions. Content is king - branded, educational content is key to growth.
Allison B. Findeiss
As a Fort Lauderdale native, I have an insider perspective of the South Florida market. Educated at Pine Crest School and University of Miami laid a foundation of curiosity and passion for learning which drives my passion to learn about clients' businesses and industries. My passions as a young artist and dancer which transformed into designer, communications, and entrepreneurship.
In 2013, I founded Ally Bee Design branding a 5-Star restaurant in Charlotte, North Carolina Heirloom the summer after my junior year of college. Networking as a VIP Hostess at the Fillmore Miami Beach at the Jackie Gleason Theater expanded my network to meet more entrepreneurs and business owners branding organizations throughout South Florida and internationally.
You may see Drew and I at South Florida art walks, concerts, and athletic events!
Go Dolphins! Go Canes! Go Panthers! Go Heat!
Drew D. Becker
A graduate of Millersville University, in Financial Economics, with extensive experience and knowledge in the small business space. I understand the needs of a business promoting and expanding their brand, while also ensuring an optimized budget. Much of Social Media and Search Engine Optimization is fine tuning and leveraging your current data and tools.
With beginnings as a member of "The Snapper", Millersville University's Newspaper, and continued efforts in blogging and technical writing I posses the knowledge and expertise to not only strategize, but create content that is search engine optimized, yet easily digestible and concise for the reader.
In my free time I enjoy the arts, specifically music and fine arts, while also focusing on an alternative venture Lauderdale Native, which represents and embodies the South Florida Arts and Culture space.
Branding
Branding is the lifeblood and foundation of a business, the identity both visually and communication to give a meaning to specific organization, company, products or services by creating and shaping a brand in consumers' minds.
Marketing Strategy
Marketing is the processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Business Optimization x Technology Implementation
Business optimization is the process of measuring the efficiency, productivity and performance of a business and finding ways to improve those measures. It is considered a basic management technique that can be viewed as a loop of measurement, improvement and measurement. We implement technologies to automate and streamline business operations to increase communication and operational efficiency.